Calgary, Alberta
JesseLawrence
Data & Analytics Leader · Petroleum Engineer
10+ years across energy, waste infrastructure and industrial operations — building and scaling enterprise analytics capability, aligning data strategy with business objectives, and leading cross-functional teams onto modern data platforms.
I
Now
Lead, Business Analytics — Secure Waste Infrastructure Corp.
Analytics delivery across six business sectors, on one enterprise data model.
Leading and mentoring a team of analysts delivering solutions across metals recycling, oil & gas waste, industrial, landfill, finance and corporate — owning delivery and prioritizing work against strategic goals.
Increase in analytics usage
Achieved by managing tool adoption and improving data literacy through direct engagement with leaders and their teams.
Sectors supported
Metals recycling, oil & gas waste, industrial, landfill, finance and corporate — each with its own operating rhythm and KPI set.
Years of experience
Spanning subsurface engineering, facilities packaging, corporate forecasting and enterprise analytics leadership.
Medallion data models
Authored requirements for medallion-layer enterprise data models in Azure Databricks.
Self-service analytics
Led initiatives giving sales, operations and finance faster access to modeled data.
Executive market analysis
Delivered market and economics analysis to VPs and senior leadership to improve capital spend allocation.
CRM analytics
Led analytics delivery for a new CRM implementation, improving account planning for sales.
Databricks apps & AI tooling
Supervised development of Databricks apps and AI natural-language tools, delivering data-science-driven pricing and market analytics to Operations and Sales.
Business development & regulatory
Identified brown and green field opportunities with BD teams; supported M&A dealings with the Competition Bureau and other regulators.
II
Career
Professional experience
From packaged equipment to enterprise data strategy.
Mar 2024 – PresentCurrent
Lead, Business Analytics
Secure Waste Infrastructure Corp.
- Led and mentored a team of analysts delivering analytics across metals recycling, oil & gas waste, industrial, landfill, finance and corporate
- Owned analytics delivery and prioritized work to align with strategic goals and actionable insights
- Partnered with stakeholders to identify data-driven opportunities and define KPIs driving safety and financial performance
- Trained and supported field staff on analytics tools; evaluated and implemented new analytics technologies
Mar 2022 – Mar 2024
Business Analyst
Secure Waste Infrastructure Corp.
- Partnered with data science to generate type-curve analysis at township level for all of Alberta
- Managed full life cycle of Power BI dashboards — scoping, design and roll-out
- Conducted analysis for strategic and joint-venture partnerships with industry partners
- Built facility utilization and capacity dashboards; completed FP&A analysis for operations
- Delivered capital spend and economics analysis, plus inflation analysis on margin erosion and cost-of-service impacts
Oct 2018 – Mar 2022
Jr. Engineer (EIT) / Business Analyst
Ember Resources
- Created an oil price forecasting model from U.S. storage data with >80% accuracy for executive use
- Maintained ML scripts for production freeze-off prediction using statistical forecasting models
- Negotiated a 50% monthly reduction in API data contract costs
- Built ARO liability tracking dashboards and quarterly reporting tools; supported annual reserve reporting
- Developed capital spending prioritization toolsets, emissions dashboards, and automated FTP transfers with field data capture providers
- Delivered pipeline and asset-integrity solutions: dead-leg management, suspended leases, pressure vessel and cathodic system integrity
- Managed Portable Metering Program well selection and field operations; supported FDC software migration
Jun 2018 – Oct 2018
Project Manager — Mabre Pumps
Westpower Equipment
- Managed multiple engineering projects to time and budget
- Completed engineering drawing checks and design; interfaced with clients on status and goals
- Resolved manufacturing issues quickly and effectively
Jun 2017 – Jun 2018
Mechanical Engineer EIT — Packaging
Westpower Equipment
- Engineered packages to ASME B31.3, NACE and API standards
- Reviewed and developed P&IDs; maintained line lists, product information tables and bills of material
- Coordinated with project managers and design teams to meet timelines, specifications and client requirements
III
Engineering
Petroleum engineering foundation
The subsurface work behind the data work.
Type curves, EURs, reserves and artificial lift — the domain knowledge that makes the analytics trustworthy.
Type-curve & reservoir analysis
Township-level type curves across Alberta; type curves for workovers and current-field wells; annual reserve reporting support.
Production forecasting
Canadian and U.S. production forecasting, corporate forecasting, and macroeconomic analysis in oil and gas.
Artificial lift modeling
Built an internal ESP motor temperature model in a SAGD environment — ~5,000 runs to reverse-engineer correlations across 41 motor models, with live field-data updating.
Facilities & integrity
Packaged equipment engineering to ASME B31.3 / NACE / API, plus pipeline dead-leg and pressure-vessel integrity programs.
IV
Early
Summer student experience
Four summers inside major operators — forecasting, oil sands and field ops.
May – Aug 2016
Technical Summer Student — Artificial Lift, Oil Sands
Nexen CNOOC Ltd.
- Built an ESP internal motor temperature model for SAGD, running ~5,000 models across 41 Baker-Hughes and Schlumberger motor types
- Worked in AutographPC and DesignRite; analyzed pressure and flowrate data to troubleshoot offline pumps
- Wrote Excel macros and workflows to streamline ESP replacement and database management
- Participated in DIFA pump teardowns at Schlumberger’s Leduc site
May – Aug 2015
Corporate Economic Forecasting, Gas Supply — Summer Student
TransCanada Corporation (TC Energy)
- Forecast new seasonal operating conditions for the Panuke offshore platform, including abandonment rates
- Updated Eastern U.S. conventional region forecasts and calculated EURs for Eastern U.S. shales
- Benchmarked TransCanada forecasts against government agencies and consultants
- Researched Upper Devonian shales and refreshed the U.S. Major Shales factsheet for leadership
May – Aug 2014
Operations Summer Student
Teine Energy
- Developed and delivered Spotfire dashboards to operations teams
- Analyzed gDc and Petrinex data for operations and field teams
- Built VBA tracking tools for field operations management
May – Aug 2013
Operations Summer Student
Teine Energy
- Created and maintained a competitor frac database
- Benchmarked frac performance against comparable offset completions
- Analyzed production data for upstream improvement opportunities
V
Education
Education & service
Engineering education, and eight years on call.
- Degree
- B.Sc. Petroleum Engineering, Business Management minor — Montana Tech of the University of Montana, 2016
- Diploma
- Petroleum Engineering Technology, with Honours — Southern Alberta Institute of Technology, 2014
- Volunteer
- Firefighter, Redwood Meadows Emergency Services — 2016–2024, serving Bragg Creek and area
- Certifications
- NFPA 1041 Level 1 Instructor · Rope Rescue Technician · IDLH / SCBA operations · Standard First Aid (HCP) · Medical First Responder · ICS 100
Volunteer firefighter, 2016–2024
VI
Stack
Technologies & core skills
Platforms, languages and the domain systems they connect to.
- Python
- Azure Databricks
- Power BI
- PL/SQL
- Microsoft Power Platform
- GeoScout
- Marsworx
- ProdView
- WellView
- SiteView
- ValNav
- FDC systems
- Spotfire
- Excel / VBA
- Data strategy
- Enterprise analytics
- Data modeling
- KPI development
- Leadership
- Corporate forecasting
- Operational analytics
- Production forecasting
- Reservoir analysis
VII
Outside
Away from the desk
Rope work, mountains and time spent well outside the office.
The habits that carry into leadership: preparation before the pitch, checking the anchors, and never leaving a partner without a belay.
